PRIVACY POLICY

INTRODUCTION

Your privacy is important to Us. We recognize that when you choose to provide us with information about yourself, you trust us to act in a responsible manner. This information helps us improve your movie-going experience with better content, services, and opportunities. This policy tells you about the information gathering and dissemination that we conduct. As we continue to grow, this policy may change, so please check back periodically for updates

DATA AND/OR INFORMATION COLLECTION:

We receive the Data both directly as well as indirectly.

Data/Information received directly: We directly receive the Data from the User in various manner including but not limited to:

  • User accessing/visiting our website/App/Platform for purchase and/or attempted purchase of our products and/or services;
  • User registering with us at our website/App/Platform and/or otherwise at the Box office;
  • User providing their consent to our partners/service provider and/or agent to share their data with us.
  • User providing the Data directly to us at the Box Office while availing and/or trying to avail our products and/or services;
  • User completing surveys conducted either by us or for us;
  •  User voluntarily electing to receive any communications (including promotional offers) from us.
  • from the data collected from the User’s visit to our website/App/Platform.

User shall not provide personal data about others unless the User has been authorised or required to do so by contract or applicable law. 

 Data received indirectly/passively:

  • Our Website/App/Platform/web server and/or Partners (who provide analytics and performance enhancement services) may automatically and/or with User’s consent collect some Data/information when User visits our website/App or the Platform. This Data/information helps us to make improvements to our content and navigation. The Data/information collected automatically may include without limitation User’s network or Internet protocol address and type of browser User is using (e.g., Chrome, Safari, Firefox, Internet Explorer), the type of operating system User is using, (e.g., Microsoft Windows or Mac OS), mobile network, device identifiers, device settings, browser settings, the web pages of Aparna Cinemas visited by the User, location information, and the content and advertisements User have accessed, seen and/or clicked on, average time spent on the website/App/Platform, preferred seat, preferred location, preferred products and/or services etc.
  • We may collect User’s Data automatically via Cookies, pixels and similar technologies in line with settings on User’s browser.

How We may use the User Data/Information:

  1. User, by providing Data and/or Information, accepts that We may retain User Data and/or Information, in India or outside India, and that it may be held by Us or any of Our Partners that processes it, in India or outside India, on Our behalf. We, along with Our Partners, shall be entitled to Use the User Data/Information, in India or outside India, for, including without limitation, any or all the following purposes:
  • Verify User’s identity,
  • Set up and maintenance of User’s account,
  • Provide and communicate with User about the, Offers, Promotions, Program(s), upcoming events, marketing and other information,
  • Review User’s eligibility and/or candidature for our various Program(s), offers and/or promotions;
  • To revert to User’s queries, request for assistance and/or communicate with User;
  • Enforce the legal terms (including without limitation Our policies and terms of service) that govern User’s use of our website/App/Platform and/or use of our products and/or services, and/or for the purposes for which User provided the Data/information,
  • Provide support including without limitation technical support in relation to the Products and/or Services and/or Offerings, offers, programmes etc.
  • Prevent fraud or potentially illegal activities (including, without limitation, copyright infringement);
  • To secure Our other Users,
  • To enable Us to comply with any requirements imposed upon Us by law and/or support the law enforcement agencies.
  • Perform analysis on User’s preferences in relation to our products and/or services or any part thereof such market research, including statistical analysis of User behaviour which We may disclose to third parties in depersonalised, aggregated form.
  • Sending periodic communications (this may include e-mail), about our products, services, events, promotions and special offers which may also include advertising for third party companies or organisations from us.
  • We use this Data/information to measure the site usage, content and to ensure safety and security, as well enhance performance of our website/App or the Platform.
  • For improving or customizing our products and/or services, target promotional communications, advertising and assess general effectiveness of such promotional communications and advertising which may include advertising and communication for third party individuals, company or organisation from us.
  • Pixels, Cookies and Web Beacons: Information and/or data may be automatically collected through the Use of Cookies or web beacons or similar tracking technologies. “Cookies” are text files placed in the User’s device browser that store basic information that our website/App/Platform can use to recognize User’s repeated visits and recollect User preference and/or last ordered product and/or service. We may use this to understand User’s usage of products and/or service and/or website/App/Platform usage, observe behaviour and compile aggregate data in order to facilitate and/or improve User’s experience in using Our website/App/Platform, Our products, services, offers, programs, promotions, target the advertising and assess general effectiveness of such advertising.
  •  Cookies do not attach to User’s system and/or damage User’s files. User may change the permission in relation to Cookies in their browser and/or the Handheld devices that allows Users to deny or accept the Cookie feature. However, in such an eventuality, the “personalised” services may get affected if the cookie option is disabled. We may use Cookies or other tracking technologies to help Us understand the products, offers and/or services that may be of interest to the User at Aparna Cinemas website/App/Platform. We or our Partner or our Service Provider or third party platform with whom We have contract may place a unique cookie on User’s browser/handheld device to enable User to receive customized offers, services, promotions from time to time. These Cookies contain no information intended to identify User personally. The Cookies may be associated with de-identified demographic or other data linked to or derived from Data voluntarily submitted by the User to Us (e.g., User email address) that we may share with a service provider solely in encrypted, non-human readable form.
  •  We and our Partners may also use “web beacons” or similar technologies, which are codes placed on Our Website/App/Platform or in an email, to monitor the behaviour and collect data about the visitors viewing Our Website/App/Platform or email. To help us better understand User’s use of the website/App/Platform and/or Our products and/or services, we may use third-party web analytics on Our website/App/Platform, such as Google Analytics etc. These service providers may use the Cookies, web beacons or similar sort of technology to collect the Data and/or information of the user based on the activity done by the User on Our Website/App/Platform. The information collected by this technology will be disclosed to or collected directly by these service providers, who use the information to evaluate our users’ use of the Services.